Facebook to Develop ‘Topic Exclusion Controls’ for Advertisers to Tackle Harmful Content

Facebook to Develop ‘Topic Exclusion Controls’ for Advertisers to Tackle Harmful Content
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Facebook said on Friday it would soon start developing “topic exclusion controls” on its platform to give advertisers greater ability to weed out certain types of content from appearing alongside their ads.

This comes after companies including Coca-Cola and Starbucks boycotted Facebook in July for not doing enough to curb hate speech on its site following the death of George Floyd, an American Black man, in police custody.

Advertisers have complained for years that big social media companies do very little to prevent ads from appearing alongside hate speech, fake news and other harmful content. In September, Facebook as well as YouTube and Twitter signed a deal with big advertisers to curb harmful content online.